Welcome
This blog will focus on the intersection of marketing and technology around managing customer relationships in consumer and retail businesses.
Sounds droll, but if you are in this profession you know how difficult it can be to be successful, and how much change there is in the space.
I keep hearing how the typical CMO tenure continues to drop, and I’m convinced its because marketers with traditional training underestimate the effectiveness of relationship and technology-based marketing and advertising.
There is, finally, a wave of new practitioners in the space (still mostly at the VP and Director level), for whom an holistic understanding of customer relationships, regardless of interaction channel, is their mantra.
If you are part of this new wave, this blog is for you.
