Learning From Others
Friday, August 4th, 2006I’ve been lucky enough to moderate a number of webinars on the subject of implementing loyalty and relationship marketing programs. There are two interesting ones on my company’s website.
Keith Lauver, a tech entrpreneur turned artisan food CEO who is the star of the July webinar, is particularly interesting to listen to, as he has the entire perspective from high level strategy to doing the implementation work himself. I think the most interesting point he makes in this webinar is that sucess can be traced back to the fact that he chose open and extensible systems to run his operations. This made it easy to attach new systems without requiring custom development and integration. (Visit his company at www.montanalegend.com. Good stuff. Disclosure: Yes, they are a client.)
In this Web 2.0 world, integrability is becoming more and more important to the long term success of an organization, especially one that needs to use disparate data sources to understand the whole picture of customer relationships. Stay tuned.