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Visible vs. Hidden Relationship Programs

My latest article for Chief Marketer is one that influences everything we do at Loyalty Lab.  The idea of reserving substantal resources for hidden programs is key to long term success in relationship programs, especially for companies where a small number of customers account for a substantial portion of revenue and profits.

This entry was posted on Tuesday, November 21st, 2006 at 11:47 am and is filed under Loyalty Marketing, Relationship Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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