Google Sending Shivers Through The Industry
Word of Google and Salesforce.com’s discussions on incorporating Salesforce.com’s offerings into Google has much of the CRM industry buzzing. Its not really a surprise, but any time two elephants start dancing, the mice start to scurry.
While Salesforce.com’s SaaS approach dovetails nicely with Google’s web based applications, adding the Salesforce.com SFA apps could be the piece that moves small and midsize businesses to the Google application set. With Microsoft pushing Dynamics, everyone else is cooling to the idea of deep integration with the Office suite.
Should be interesting to see how this plays out.
