The Next Four Elements of Best Customer Management
Tuesday, August 14th, 2007Last month’s column for Chief Marketer. I’d planned on covering the first three elements in more detail before publishing this article, but we’ve been very busy at the office for the last couple of months.
This column touches on the power of recognition, the value of real interaction, the retaining power of collaboration (and the low cost content it can provide), and includes a push to enable advocacy by your customers.