Discovery And Strategy
Friday, September 28th, 2007Catching up on past articles - here’s my August 2007 column at Chief Marketer.
I look at the difference between discovery - information and insights about the client - and strategy - what to do with the client to effect change. It was prompted by the common question I get asked, which is “what should I do?” So I tend to ask back, “what do you need?” and so on. Enjoy