Discovery And Strategy
Catching up on past articles – here’s my August 2007 column at Chief Marketer.
I look at the difference between discovery – information and insights about the client – and strategy – what to do with the client to effect change. It was prompted by the common question I get asked, which is “what should I do?” So I tend to ask back, “what do you need?” and so on. Enjoy
Leave a Reply
You must be logged in to post a comment.