Final CAN-Spam Rules Impact
Its unbelieveable that it took the FTC 4 years to finalize the CAN-Spam rules, but hey, its government. The most interesting element is the clarity on opt-out requirements, so eloquently interpreted by Ken Magill once again in his article Your Preference Center Could Be Illegal. Ken points out that since customers must be able to opt out with just one click and without anything other than the email address itself, a typical preference center fails CAN-Spam.
Ken’s one of my favorite reads.