Virgin America’s Excellent New Loyalty Program
I’m completely biased, of course, but the release of Virgin America’s point purchasing capability for Elevate members is a truly exciting step forward in customer retention. Customers can use points to buy flights, with point prices based directly on the underlying flight price. Just think about what that could mean to the traditional yield management approach for the airline industry.
Check it out: http://www.virginamerica.com/va/home.do
