Question Something Today
So I found out a large, well known company (not a client) mails its entire house file each time they send out a catalog. Still. In 2008. WHAT? We are so far past that I can’t believe it. Maybe their ROI is positive in every single segment in their customer base for every mailing. And maybe pigs are flying over San Francisco right now.
What I’m guessing is that no one has questioned why they still mail everyone. It’s a good lesson, especially given the current environment. Why do we do something this way? Why do we use this vendor? Why is this program running? Why are we doing this manually?
Getting into the habit of questioning why something is done a certain way will go a long, long way towards understanding how your CEO thinks. Most CEOs are never satisfied with the status quo, and always look for new, better, and different. Don’t wait for someone to poke around in your area of responsibility and turn over rocks. Better for you to turn over the rocks and find the bugs crawling around for yourself. Because that gives you the opportunity to fix, change, stop, or improve whatever it is you find.
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