Staying on Point: Why We Still Love Seth Godin
If there’s one writer I never tire of, its Seth Godin. Yesterday’s post on Brands That Matter was a perfect case in point. Seth’s been banging on the “be different” drum for a long, long time. But judging from most marketing today, he needs to keep pounding on the idea. He’s still making the case for brands to stand for something, to make sure the customer experience is consistent with the brand identity, and to continue to come up with ways to stay fresh. I’d argue that resource constraints often get in the way, but deep down I know that’s no excuse.
On that note, today’s post on Not So Good At Math shows the other side of the coin – that many marketers aren’t necessarily strong mathematicians. That begs the question – if they aren’t good at creating interesting and distinctive brand identity, and aren’t good at generating insights from underlying data, what are they doing in marketing to begin with?
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