Improving Acqusition ROI Through Incremental Visits
My latest at VentureBeat’s Entrepreneur Corner.
This was an interesting article, primarily since it was very focused on a specific task – generating a second sale. While repeat visits often happen naturally, nudging customers to return is often necessary. The second purchase is incredibly important, since it identifies the customer as someone with the potential for a long term relationship. Additional investment in the relationship will have a far higher likelihood of paying off with these customers.
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