How Frequent Travel Changes Your Perspective
Part of the reason there hasn’t been a post in almost 8 months is that I’ve been on the road for practically all of those 8 months. At last estimate, I’ve had 23 trips in the last 27 weeks to such hotspots as New Jersey, Utah, Oregon, Chicago, and Philadelphia, to name a few.
What all this travel has done is re-acquaint me with the joys of frequent flier programs and access to key seats. Now I crave Economy Plus on United, fly Delta, AirTran and Virgin America primarily to get wi-fi, and travel with 2 laptops (one small enough to work on) when I don’t get a prime seat assignment.
If United could just keep its prices within a few percent of every carrier, I’d shift to them every time. Realizing this and its impact on my behavior is a great reminder of why loyalty program and status still play such an important role in relationship marketing.