Retention and Relationships
Musings on customer loyalty and retention marketing
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aggregation amazon borders budgeting budget reduction customer engagement customer experience customer loyalty customer profitability customers data decision making decisions effectiveness email entrepreneur corner events expense facebook framework frequency innovation loyalty marketing marketing effectiveness Marketing Strategy metrics multichannel merchant non-profit online operations pandora peer-to-peer promotion questions retention ROI segmentation social media twitter value creation venturebeat viral word of mouthArticles Elsewhere
- Balancing Visible and Hidden Relationship Programs
- Building a Fence Around Your Customers
- Design Tips for Best Customer Loyalty Schemes
- Developing a Basic Loyalty Strategy
- Discovery And Strategy
- Do You Need A Loyalty Program?
- Empowering the Lonely Loyalty Champion
- Evolving Loyalty
- Five Things You Need to Know About Loyalty Marketing
- Forecasting Customer Growth
- Forecasting ROI in Loyalty Marketing
- Four Steps to Unlocking Customer Value
- How Customer Loyalty Differs Online
- Improving Acqusition ROI Through Incremental Visits
- Key Steps For Developing Customer Loyalty
- Microsegmentation for Macro Returns
- Objectives Are Everything
- Planning for New Technologies in Site Design
- Recency: The Underrated Metric
- Retention Metrics You Should Be Using
- Simultaneous Concept Testing
- The 10-Year Customer
- The Best Marketing Investment You Can Make
- The Seven Key Elements of Best Customer Management, Part One
- The Seven Key Elements Of Best Customer Management, Part Two
- Translating Strategy into Program Design
- Why Do You Have High Value Customers?
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