Retention and Relationships : Marketing Thoughts by Michael Greenberg

Michael Greenberg is a technology professional deeply rooted in relationship marketing.

Disliking third person, I am currently the President of Loyalty Lab, an on-demand best customer management solution provider for consumer brands.  In this role I lead, well, pretty much everything except sales. 

This role gives me visibility into a large number of retail and transactional businesses, providing an opportunity to hear and understand the concerns, challenges, and successes of a wide range of companies.  While I can’t disclose specifics, I can see how many companies overcome problems and exploit opportunities, which translates into useful insights on trends, other articles, and emerging ideas.

I joined Loyalty Lab as VP, Marketing in 2004 and was promoted to my current role in 2007.  Before joining Loyalty Lab, I was VP, Marketing/Customer Direct Marketing for Galyans, a publicly traded sports and outdoor retailer purchased by Dick’s Sporting Goods in 2004.  I worked for several e-commerce services startups (all mostly history) after starting my career at Macy’s West.