Comments for Retention and Relationships http://www.michaelgreenberg.com Musings on customer loyalty and retention marketing Thu, 03 Nov 2011 20:18:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Quick Thoughts About Big Data by SL http://www.michaelgreenberg.com/2011/11/02/quick-thoughts-about-big-data/comment-page-1/#comment-7229 SL Thu, 03 Nov 2011 20:18:00 +0000 http://www.michaelgreenberg.com/?p=194#comment-7229 Hi Michael,  Great blog!  I was wondering if you’d be interested in sharing your articles with other like-minded loyalty bloggers? If yes, please email me  with loyalty in the subject line. I am starting a loyalty community with bloggers who focus on customer engagement, relationship, loyalty, rewards, etc. Please feel free to email me with questions.Thanks,SL Hi Michael, 

Great blog! 

I was wondering if you’d be interested in sharing your articles with other like-minded loyalty bloggers? If yes, please email me  with loyalty in the subject line. I am starting a loyalty community with bloggers who focus on customer engagement, relationship, loyalty, rewards, etc. Please feel free to email me with questions.Thanks,SL

]]> Comment on Loyalty Program Fund Rates – Further Thoughts by Michael Greenberg http://www.michaelgreenberg.com/2010/10/05/loyalty-program-fund-rates-further-thoughts/comment-page-1/#comment-7074 Michael Greenberg Thu, 13 Oct 2011 06:09:00 +0000 http://www.michaelgreenberg.com/?p=185#comment-7074 I'm pretty sure the models around customer value will be good enough for companies like Hyatt to convert your hoarded miles into a unique offer just for you that accomplishes the same thing, without using currency. Watch for it. I’m pretty sure the models around customer value will be good enough for companies like Hyatt to convert your hoarded miles into a unique offer just for you that accomplishes the same thing, without using currency. Watch for it.

]]> Comment on Loyalty Program Fund Rates – Further Thoughts by John K Coyle http://www.michaelgreenberg.com/2010/10/05/loyalty-program-fund-rates-further-thoughts/comment-page-1/#comment-7073 John K Coyle Fri, 30 Sep 2011 14:19:00 +0000 http://www.michaelgreenberg.com/?p=185#comment-7073 Good points Michael. For most programs, breakage is the essential trade-off required for a program to have rewards rich enough to be meaningful. I wonder if there are mechanisms for breakage that can be developed to be "irrationally positive" - i.e. I personally hate blackout dates on airlines (still have miles from 7 years ago as a consultant I can't seem to use), but I'm content to hold onto my Hyatt miles for another "dream vacation" like we took 10 years ago. Not exactly breakage, but deferral is potentially an accounting benefit (if your accountants don't force 100% accrual of the point values) Good points Michael. For most programs, breakage is the essential trade-off required for a program to have rewards rich enough to be meaningful. I wonder if there are mechanisms for breakage that can be developed to be “irrationally positive” – i.e. I personally hate blackout dates on airlines (still have miles from 7 years ago as a consultant I can’t seem to use), but I’m content to hold onto my Hyatt miles for another “dream vacation” like we took 10 years ago. Not exactly breakage, but deferral is potentially an accounting benefit (if your accountants don’t force 100% accrual of the point values)

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