Retention and Relationships » effectiveness http://www.michaelgreenberg.com Musings on customer loyalty and retention marketing Wed, 01 Sep 2010 17:44:16 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Maintain Laser Focus On Adding Value, And The Rest Will Take Care Of Itself http://www.michaelgreenberg.com/2009/01/14/maintain-laser-focus-on-adding-value-and-the-rest-will-take-care-of-itself/ http://www.michaelgreenberg.com/2009/01/14/maintain-laser-focus-on-adding-value-and-the-rest-will-take-care-of-itself/#comments Thu, 15 Jan 2009 01:58:59 +0000 mdgberg http://www.michaelgreenberg.com/?p=56 There’s a lot going on out there, as I noted cuts at Neiman Marcus, Barnes & Noble, Google, rumors of a Microsoft cut, and the Gottshalks bankruptcy filing in the last 30 minutes.

In addition to updating your resume, now is a really, really good time to examine the decisions you make during your work day.  Are you assessing each task for value creation?  Are you considering how to do a task better or cheaper?  Tweaking your mindset now will pay dividends very quickly, as your output produces more value and less busywork.  For example, if you don’t look at your website as though it is a conversion engine, you are missing the point.  Design is nice, content is nice, good writing is nice, but at the end of the day, are you measuring its effectiveness at meeting key objectives, namely leads and/or revenue?

Question your routine, and I guarantee you will quickly find ways to add more value, and make it that much less likely to be on the wrong list when the inevitable layoffs occur.

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