I try to help a non-profit ”international neighborhood micro-center for artistic and intercultural life in San Francisco” with operating and marketing advice. They put on 120 events a year and I’d always advocated getting the word out about individual events. We looked at email, and while it would probably work, the overhead for so many was relatively high. (Almost everyone is a volunteer and resources are scarce.)
Enter Facebook Events. Set up the event, send an invite, and voila, there’s your email notifications. Its timely, professional, and useful. Now I know what’s coming up and can make quick decisions to change my schedule. It doesn’t feel obtrusive, since I joined the group of my own volition and can control messaging. It shows the intersection of time-based content, opted in peer to peer communication, and user-controlled media streams (i.e. I still choose email over text) can and will be incredibly powerful.
I expect to see attendance max out going forward.